How to build a UTM tracking link

UTM parameters let analytics tools (Google Analytics, etc.) attribute traffic to a specific campaign. This builder assembles them correctly.

Steps

1. Enter the destination URL (e.g. your landing page). https:// is added automatically.
2. Fill in the campaign fields:
   • utm_source — where the traffic comes from (e.g. newsletter, twitter).
   • utm_medium — the channel type (e.g. email, cpc, social).
   • utm_campaign — the campaign name (e.g. spring_launch).
   • utm_term / utm_content — optional, for keyword or A/B variant tracking.
3. Copy your tracking URL. Existing query parameters on the URL are preserved; only utm_* values are added or replaced.